The Decathlon growth story – with Erika Vanobbergen – 20/2

You are invited to the exclusive behind the scenes event at Decathlon Belgium in Brussels. Get your seat for a night of top business & marketing insights, great networking and a hockey initiation.

Discover the European growth story of Decathlon

Decathlon almost doubled their turnover between 2010 and 2018 to 11 billion dollars. Join us for an exclusive keynote by Erika Vanobbergen, worldwide Communications Director and discover how the retailer has grown from a small national player to an international succes by doing the exact opposite of all their competitors.

What’s their secret to succes?

Developing their own brands and selling them to the masses… with high-quality products and sold at the most affordable price! By doing the exact opposite of their competitors, most of whom act as simple distributors, they are now able to compete with giants like Amazon, Adidas or SportsDirect.

For those who feel like it, we close the evening with a fun hockey initiation with other Fierce Ladies at the Decathlon HQ in Brussels. Food & drinks included.

About the Fierce Ladies

Fierce Ladies is Straffe Madammen 2.0. It’s the accelerator to develop your full potential. Ever month, members can join our growth sessions, Academy & Behind the scenes events with top female speakers hosted at a variety of companies. Get a glimpse of our other upcoming events here.

Fierce Ladies members can join for free and bring one extra person to this evening.

Not a member yet? Become one today and pick your membership formula here.

Just wanna come to this event? Buy your ticket here.


See you soon,

Elke Jeurissen

Founder Fierce Ladies